Redbull Special Cans

For Red Bull’s Special Can promotional videos, Dumont Creative teamed up with The Medium Creative Group to craft high-energy visuals that seamlessly merge live-action footage with 3D motion graphics.

To create a striking transition, we consulted with The Medium Creative Group to capture each athlete at a precise angle, ensuring a perfect match with the can’s design. This careful alignment allowed us to blend real-world motion into the CGI scene, transforming raw athletic energy into a dynamic, visually electrifying moment.

Ryan Dungey and ken rokzen Can

For this Red Bull Special Can, Dumont Creative brought the energy of motocross legends Ryan Dungey and Ken Roczen to life through a seamless blend of live-action footage from The Medium Creative Group and Dumont’s 3D motion graphics.

Cooper Webb can

For the Cooper Webb Special Can, Dumont Creative combined motion graphics, 3D design, and live-action integration to craft a visually dynamic promo that captured the energy of this exclusive release.

Working closely with The Medium Creative Group, we seamlessly blended their athlete footage into the scene, ensuring smooth transitions and a natural flow. To make the can look as real as possible, we recreated it in 3D using Cinema 4D, precisely matching Red Bull’s provided artwork, sheen, and texture to mirror an actual can.

To ground the promo in Webb’s world, we built a fully CG Supercross stadium, placing the can center stage—surrounded by lights, dirt, and the energy of race day.

Expanding on this concept, we developed a second spot for Circle K stores, adapting the visuals to highlight Red Bull’s presence in retail while maintaining the high-octane feel of the original promo.

Travis Pastrana can

When it comes to pushing limits, few athletes embody the spirit of Red Bull and action sports like Travis Pastrana. Dumont Creative partnered with The Medium Creative Group to craft a high-energy promotional spot that blends live-action footage and dynamic 3D motion graphics.

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