CARBON

For Prada’s Carbon fragrance release on Father’s Day, Dumont Creative created a cinematic piece that connects the worlds of fragrance and action sports through a deeply personal story.

The film follows a man revisiting the dry lake he once rode as a boy with his father. Now a father himself, he returns to this familiar terrain with his own child. Memories surface and questions linger. What was his father thinking back then? What did he feel in those quiet, powerful moments?

Through thoughtful pacing, immersive visuals, and emotional storytelling, the film reveals the answer. He steps into his father's shoes, creating a new chapter while honoring the past.

This campaign captures the essence of legacy, connection, and the way scent can carry us through time. A tribute to fatherhood, told through motion, memory, and the spirit of the open desert.